Birsol is beyond an ethically sustainable jewelry brand, we are a force for good. The business addresses a persisting social issue, gender-based violence. This issue has existed for centuries, but prevailed at times of crisis and has been perpetuated by social norms, gender-based discrimination and gender stereotypes, the unprecedented pandemic health crises, political instability, and social catastrophes that gave rise to both economic and social injustice. Adding to political views that segregated humanity instead of bringing them together to fight against prejudice, racial discrimination and homicides which target particular ethnicities.